Glossary of Terms

Glossary of Common Terms

• Multisite: A WordPress installation that hosts multiple websites from a single dashboard.
• Super Admin: A user role in WordPress Multisite with full access to all sites and network settings.
• NS Cloner: A plugin used to duplicate (clone) sites within a WordPress multisite network.
• UTM Tracking: A method for tracking the source, medium, and campaign of traffic using URL parameters.
• API (Application Programming Interface): A set of rules that allow different applications or systems to communicate with each other.
• CRM (Customer Relationship Management): A platform or system used to manage customer interactions, sales pipelines, and service workflows.
• GDPR (General Data Protection Regulation): A European Union law that governs the collection and processing of personal data.
• Shortcode: A WordPress-specific snippet of code enclosed in square brackets, used to embed dynamic functionality in posts or pages.
• Franchise Site: A sub-site within the multisite network representing a specific franchise location.
• Theme Options: Settings provided by a theme that allow you to control design elements like logos, colors, and contact info.
• Child Theme: A WordPress theme that inherits styles and functionality from another theme (the parent theme), used for safe customization.
• Slug: The user-friendly URL identifier for a post, page, or site (e.g., /portland).
• Widget: A modular content block that can be added to sidebar or footer areas of a WordPress theme.
• Permalink: The permanent URL to a specific post, page, or archive (e.g., /contact-us).
• Custom Post Type (CPT): A content type registered in WordPress beyond default posts and pages (e.g., FAQs, Testimonials).
• Meta Description: A short summary of a page’s content shown in search engine results, usually set using an SEO plugin.
• CSV (Comma-Separated Values): A simple file format used to export or import data, commonly used for spreadsheets.
• Cache: Temporarily stored data that helps reduce load times and improve performance, often managed with caching plugins.
• Lead: A potential customer who has submitted their information through a contact or quote form.
• Webhook: A system that sends data to another service in real time when a specified event occurs (e.g., form submission).